Description
Impressive brilliance. Piercing contrast.
Vividness. Brightness. Precision. Experience breathtaking images filled with lifelike depth thanks to our Full Array LED display powered by the Cognitive Processor XR™ .
Intense contrast, feel the depth
The Cognitive Processor XR™ controls the backlighting of our Full Array LED in zones, delivering ultra-realistic contrast in light and dark areas simultaneously.
Harmonized sound. Synchronized images.
No matter what you're watching, the Cognitive Processor XR™ delivers sound that's perfectly synchronized with the on-screen action.
Play time. Be invincible.
Our BRAVIA XR™ TVs capture the impressive graphics and sound of modern games. Want more? Pair it with a PlayStation® 5 console for total immersion.
Slim design. Made of metal.
Sleek, fluid, and sophisticated. The true beauty of this TV lies in its ability to focus your attention on what matters most: the picture.
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